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The Osborne bull (Spanish: El Toro de Osborne) is a black silhouetted image of a bull in semi-profile. Erected as either 14-meter-tall (46 ft) or seven-meter-tall (23 ft) billboards, as of July 2022 there are 92 of them installed on hilltops and along roadways throughout much of Spain.[1][2]
Conceived as an advertising vehicle over 66 years ago, the Osborne bull has given its parent company extraordinary brand recognition around the world. With the passage of time, the Osborne bull has become enmeshed in Spain's cultural identity and is now considered an unofficial national emblem.
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